Digital marketing Analyst Google Sem PPC

**Please submit an English resume**

Seeking bilingual (English/Spanish) digital marketing manager for SEM to develop and implement marketing campaigns in Google paid search ads and the Google shopping platforms.

You must have at least 3 years hands on experience as a Google PPC ADS manager and the Google Merchant Center (shopping) to run PPC campaigns.

You will work directly with an experienced in-house team that includes e-commerce, web design and creative resource specialists to help us expand existing and new lucrative markets. There is an excellent opportunity for advancement based on the applicant?s experience and skills as we expand this division.

Our focus is on the USA residential and commercial construction products industry. Our partners are vertically integrated and have several divisions with multiple websites to service different market niches. We have over 35 years experience in the industry.

This is an onsite position in our Medellin office and not a remote position.

Responsibilities:

Data analysis: Review analytics and other competitive tools to identify opportunities, anomalies and deficiencies. Adjust AD campaigns in the Google PPC platforms based on these analyses to optimize the advertising program.

Google ADS PPC search: Utilizing specific keywords and phrases design campaigns with ad groups (Google ADS).
*Write compelling copy with calls to action
*Monitor daily spend/budget and adjust bids to optimize
* Prepare reports illustrating competitors? bidding strategies and identify market trends
*Provide Management with summary reports with recommendations on strategic shifts in budget and product offerings to maximize ROI

Google Merchant Center: Create and manage shopping accounts in the Merchant Center platform.
*Update product descriptions and specifications
*Study competitors? offerings for advantages and opportunities
*Manage the PPC for these paid listings and target audiences

Skills
Advanced English is required B2/C1 with fluency
Candidate must have at least 3 years experience in managing Google SEM ad platforms.
You must have the ability to manage GOOGLE search PPC ads campaigns and hands on experience creating and managing GOOGLE shopping campaigns through the GOOGLE Merchant Center.
Proficiency in Microsoft Office Tools (PowerPoint, Word, Excel).
It is critical that you can work autonomously in addition to collaborating in a team setting.

Additional Skills a PLUS:
The following skills while not mandatory will be considered a plus and have greater compensation.
1) META ads experience including ad design. Audience targeting and demographics
2) Social media community manager experience
3) SEO optimization of websites


Hours of work:
This is a full time position onsite. The salary offered is based on several factors including experience and skillset.
8:30 - 6 M-F weekends off
Indefinite contract
Medical supplementary plan thru SURA
Tiered Incentives above base
6-8 million+, plus incentives

**Please submit an English resume**