Content and Communications Professional 52325 Remoto

Who we are & what we do
Genuine School is a K-12 online school founded as a startup, with over 500 students from Colombia, Peru, Ecuador, Chile, Brazil, and Mexico. Our mission is to provide high-quality bilingual education that is accessible from anywhere in the world, transforming the lives of thousands of students and shaping the future of Latin America.

Our motto: "To know how to do and to know how to be."

You're our perfect candidate IF:

You are fluent in English, Spanish, and Portuguese (written and spoken).

You have 4?6 years of experience in Content Marketing, Communications, Strategic Community Management, or Brand Storytelling.

You have a proven track record managing editorial calendars and creating high-converting content for Instagram, LinkedIn, YouTube, blogs (SEO), and email marketing.

You?re skilled in community management, including handling sensitive feedback and protecting brand reputation online.

You have experience collaborating with design teams and leading content production, as well as conducting interviews for testimonials or events (webinars, graduations, community activities).

You are tech-forward and comfortable using AI tools to create and optimize content.

Responsibilities:

Editorial Strategy & Governance: Define and execute the monthly editorial calendar across all channels (Social Media, Web, Email Marketing, SEO, and Internal Comms). Review and approve organic content, landing pages, and newsletters.

Stakeholder & Community Management: Lead the communication strategy for parents (newsletters, campaigns) and internal staff, fostering alignment, culture, and brand belonging. Overlook the "Brand Ambassador Families" project.

Brand Storytelling: Define the approach for gathering and producing powerful testimonials and stories from families, students, and staff.

Reputation & Crisis Management: Oversee community management and social listening. Identify, manage, and escalate reputational risks or sensitive conversations to the Head of Marketing & Communications.

Cross-functional Collaboration: Partner with Growth, Marketing Operations, Product Marketing, and the Design team to align content with acquisition journeys, lead magnets, and visual production.

Performance & Analytics: Track and analyze content performance, engagement metrics, and audience sentiment to continuously optimize our editorial approach.

Your key skills at a glance:

Advanced Copywriting, Brand Storytelling, and SEO principles.

Audience-centric message adaptation (tailoring tone and format per channel).

Data-driven mindset (analyzing engagement, reach, and sentiment).

Familiarity with tools such as HubSpot, WordPress, Meta Business Suite, Canva, LinkedIn, and YouTube.

Some perks of collaborating with us:

Remote Engagement: Perform your responsibilities from any location with full autonomy.

Contract Type: International Contractor

Time Off Recognition.

Professional Development Support.

Access to free language classes (English, Portuguese, Spanish).

Access to a continuous learning platform to enhance relevant skills.

Discounts and wellness programs available through BUK, including hotels, gyms, therapies, and emotional wellness services.

Join a team that celebrates creativity, shares knowledge, and uplifts each other?every step of the way.

Equal Employment Opportunity

At Genuine School, we value diversity and inclusion. We welcome applicants regardless of gender, age, background, religion, or orientation. All we need is your passion and willingness to inspire!

Hiring Process

Step 1: 5?10-minute introductory call to get to know you.

Step 2: Technical assessment related to the role.

Step 3: Interview with the Contracting team

Step 4: Interview with the hiring manager.

Step 5: Final review and selection decision.