Email and SMS Marketing Specialist (Klaviyo)

About Us:
Venaro connects Colombian talent with international companies looking for skilled professionals. We help organizations build efficient remote teams while enabling professionals to access global opportunities, providing full support throughout hiring, onboarding, employment management, and local assistance. We combine technology, proximity, and human talent to create partnerships that drive growth and productivity on both sides.
Location: 100% Remote from Colombia
Environment: Colombian and International Teams
Language: English Intermediate to Advanced
Schedule: Monday - Friday 9:30am - 7:00pm COT / Full-time
Salary: Negotiable
Role Summary:
The Email Marketing Specialist is responsible for developing and managing email marketing campaigns that effectively engage the target audience and drive conversions. They analyze the performance of these campaigns, using insights to optimize content, timing, and segmentation for improved engagement and results. By continually refining their strategies, the Email Marketing Specialist ensures that each campaign maximizes its potential to build customer relationships and achieve marketing goals.
Responsibilities:
Plan and run the monthly email and SMS calendar for retail and wholesale audiences, in English and Spanish, including weekly catalog sends.
Write email and SMS copy, subject lines, and CTAs, plus creative briefs and AI image prompts for the designer.
Build, check, and schedule every campaign in Klaviyo.
Own and optimize all active flows (welcome, abandonment, post-purchase, win-back, replenishment, sunset, tier pricing, and more), testing every change and making sure no customer gets duplicate or conflicting messages.
Build new in-store customer lifecycle flows that dont overlap with the online flows.
Manage SMS campaigns and flows, including send frequency, consent, unsubscribes, one-credit messages in both languages, and promotional vs. transactional rules.
Research SMS providers (e.g., Klaviyo vs. Twilio) and deliver a written recommendation.
Import customer, in-store order, and pricing tier data daily, and maintain segments by channel, language, engagement, purchase behavior, and pricing tier.
Clean up duplicate profiles and run suppression rules to protect the list and control costs.
Write clear requirements for the engineer to connect Klaviyo, Shopify, and Zoho.
Monitor deliverability daily (Google Postmaster Tools, Klaviyo, SPF, DKIM, DMARC) and fix any drop in deliverability or engagement.
Run clean A/B tests, including optimizations recommended by Max Sturtevant, and record audience size and results.
Send bi-weekly and monthly reports to leadership that explain the results and recommend next steps.
Document procedures and keep them current, using AI tools to work faster.
Qualifications:
Proficiency in English and Spanish (written and spoken).
4+ years in email, lifecycle, or CRM marketing, including 3+ years as the hands-on owner of a Klaviyo account.
Experience building and maintaining complex Klaviyo flows with triggers, filters, conditional splits, dynamic content, and flow exclusions.
Experience running SMS as a real channel: flows, campaigns, consent, unsubscribe management, and cost per message.
Confident with customer data imports: cleaning CSVs, mapping consent fields, and loading custom event metrics and profile properties.
Track record of diagnosing and fixing deliverability issues using Google Postmaster Tools, Klaviyo, SPF, DKIM, and DMARC.
Experience working with Shopify data plus at least one other system, such as a POS or CRM.
Strong conversion-focused email and SMS copywriting youve written yourself.
Experience running A/B tests with a clear hypothesis and reporting results honestly, including when there was no lift.
Ability to write reports that explain the numbers and recommend next steps.
Strong problem solving, analytical thinking, and attention to detail.
Able to manage multiple workstreams with limited supervision, and honest about status when something is behind.
Preferred Qualifications:
Experience in the fragrance or beauty industry.
B2B or wholesale ecommerce experience, including tiered pricing and customer-specific catalogs.
Zoho experience (CRM, POS, Desk).
Experience comparing or migrating SMS platforms, including Twilio.
Experience with automation tools such as n8n, or writing requirements for developers who build integrations.
Basic HTML for email.
Figma, and AI-assisted email design and reporting with tools such as Claude.
Familiarity with Apple Wallet notifications.
Direct-response marketing background.