Digital Trafficker

Our Company:
Salvatech is passionate about delivering results with the best talent in each industry. We create innovative solutions, which deliver exceptional outsourcing services, creating value for companies to grow their staff abroad. At Salvatech, we pride ourselves on the amazing team culture we have built in our company! Seeing our employees happy and comfortable is one of our top priorities.
Location: Salvatech - Colombia Remote
Environment: Colombian and International Teams
Language: English Advanced
Full-time / Monday to Friday, 9:00 AM to 6:00 PM Pacific Time
Salary: $3.500.000 - $4.000.000 COP

Role Summary:
We are looking for an experienced Digital Trafficker to join our dynamic marketing team. The ideal candidate will have a deep understanding of paid advertising, traffic management, and inbound marketing strategies. You will be responsible for developing, executing, and optimizing advertising campaigns across various digital channels to drive high-quality traffic and conversions. This role requires a solid understanding of how ads integrate with inbound marketing tactics, such as content creation, SEO, and nurturing leads.

Responsibilities:
Develop, execute, and manage inbound advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
Continuously monitor and optimize campaigns to drive the best ROI, adjusting budgets, targeting, and messaging as needed.
Analyze ad performance data to make data-driven decisions and improve campaign effectiveness.
Work closely with the content marketing and SEO teams to ensure ad campaigns align with overall marketing strategies and funnel objectives.
Set up landing pages and optimize them for higher conversion rates.
Ensure that ads comply with all platform guidelines and marketing best practices.
Create, test, and optimize ad creatives, targeting, and landing pages to maximize performance.
Manage traffic acquisition strategies and ensure paid campaigns are integrated into broader inbound marketing efforts.
Track metrics like click-through rate (CTR), cost per acquisition (CPA), return on ad spend (ROAS), etc., and report on key performance indicators (KPIs).
Stay updated on industry trends, changes in ad platform algorithms, and marketing best practices to keep campaigns ahead of the competition.

Qualifications:
Proven experience managing inbound advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Strong understanding of paid media strategies and best practices.
Experience with landing page optimization and conversion rate optimization (CRO).
Solid knowledge of traffic management tools and platforms (e.g., Google Tag Manager, Analytics, etc.).
Familiarity with digital marketing and inbound methodologies.
Strong analytical skills and experience with data-driven decision-making.
Proficient in ad management tools (Google Ads Manager, Facebook Ads Manager, etc.).
Experience with budget management and campaign optimization.
Good understanding of content marketing and SEO.
Strong communication and project management skills.
Ability to work independently and in a team environment.

Preferred Qualifications:
Experience with inbound marketing strategies and lead nurturing tactics.
Knowledge of marketing automation platforms and integrations.
Experience with A/B testing for ads and landing pages.