Campaign management analyst

The SEM Specialist oversees the paid media campaign operations. This includes the execution, trafficking, optimization, budget pacing, conversion tracking and reporting.

Operate and manage campaigns in paid social media platforms such as GDN, DV360, Facebook ads manager, Twitter ads manager and LinkedIn campaign manager.
Understand social site tagging such as pixels, event codes and custom conversions.
Set up paid media campaigns to against a variety of objectives including brand awareness, consideration and conversion phases.
Manage campaign targeting parameters, bid strategy and optimization delivery.
Manage campaign trafficking, uploads and QA.
Manage day-to-day optimizations of all live campaigns.
Test and analyze performance metrics, using internal social analytics and measurement tools to optimize performance and meet business objectives.
Monitor campaigns to ensure proper pacing, avoid under or over spend.
Use Excel and other analytic tools to accomplish reporting delivery based on specified data set that can be delivered consistently at a specific time, or day
Analyze performance data to communicate campaign results, findings and additional opportunities


Minimum of 2-year hands-on executional paid social marketing experience
In-platform experience on: GDN, DV360, Facebook, Instagram, (Twitter, LinkedIn Pinterest and Snapchat is a plus is a plus)
Experience using third party tools such as: Sprinklr and Hootsuite is a plus.
Experience in using social media native analytics platforms such as Facebook ads reporting, insights /business manager is a must.
Advanced level English speaking and writing.
Agency experience is preferred.
Demonstrable ability to manage large budgets.
Experience using Excel, PowerPoint and other Office products.
Experience with technical issues, such as campaign tagging, QA, and troubleshooting.
Excellent time management skills and ability to follow through.
A team player who can handle stressful situations and deadline.

Todas las decisiones referidas al empleo se tomarán sin discriminar por edad, raza, credo, color, religión, sexo, nacionalidad, linaje, discapacidad, situación de excombatiente o veterano de guerra, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía, ni ningún otro factor protegido por la legislación nacional, provincial o local.
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