SEM/Google Ads Specialist

Responsibilities
Execute and manage Google ad activities including auditing, forecasting, optimizing, budgeting, campaign creation, testing and reporting for multiple clients
Handle keyword bidding
Perform advanced research and analysis on search, display, YT and PMax performance metrics
Monitor and evaluate key performance indicators, including ROAS, click-through rates, conversion rates and overall sales performance
Collaborate with Account Managers to align Google strategies and optimizations with overarching campaign objectives
Track campaigns and present findings and recommendations for clients